This organisation is a worldwide leading automotive components supplier.
Key Responsibilities:
• oversee all market intelligence strategies and activities
• ensure that data integrity, marketing objectives, marketing strategy and AP initiatives are fulfilled
• gain a full understanding of revenue targets, profitability, brand equity, brand awareness and brand loyalty among target customers and consumers
• design and implement a comprehensive framework for market intelligence management including business processes, standards, guidelines, tool setting and performance measurement scorecards whilst ensuring that these are aligned with the global marketing guidelines
• provide professional marketing research and intelligence to facilitate tactical and strategic decision-making to both marketing colleagues and the AP management team
• work individually and within cross-functional teams to research, analyse and develop recommendations around issues of strategic importance to the senior leadership team
• prepare and deliver presentations, reports, newsletters and/or other communication collaterals to provide information and insights in a timely and effective manner
• maintain and expand the existing sales and marketing research library
• support business case development around initiatives, mergers and acquisitions
• support the development of the company’s strategic plan
• manage external vendors to develop various market research and intelligence with cost effectiveness
Key Requirements:
• bachelor’s degree, with a major in Marketing, Business Administration or other related fields
• masters degree in Business Administration is preferred
• minimum eight years’ experience in progressive marketing, market research or other similar fields
• minimum two years’ experience in a reputable market research agency
• experience in the automotive industry is a plus
• highly proficient in utilising analytical tools and systems
• ability to collaborate and work internationally is a plus
• willing to travel
• proficient in written and spoken English
If you would like to apply for this role or find out more, please apply online or contact Sam Shen at Robert Walters on sha.industrialsales@robertwalters.com.cn quoting the Job Reference SI00/SJS/112310.