Enrolment and Marketing Director
Consultant Sassay Zhang
Date posted 14 June 2018No.1539 West Nanjing Road Shanghai 200040 Robert Walters China
The Enrolment and Marketing Director is responsible for owning and developing the sales, source market and channel development strategy of two top branding universities for mainland China.
About the Responsibilities:
- Develop and deliver the strategic plan for mainland China in co-operation with the
Regional Director, Asia Pacific and the VP Marketing and Enrolment
- Maximise recruitment from the region to meet all growth targets
- Conduct events & seminars for brand building, lead generation and conversion
- Manage the regional delivery of PR & Media activity, working with the central
PR and communications team
- Develop and manage Educational Counsellor (agent) network/channels
- Budget management, return on investment targets and reporting
- Minimum of 10 years’ sales and marketing experience in a sales management and
leadership role in mainland China.
- Exceptionally strong leadership skills at a senior sales level with a proven track
record of building highly successful sales operations and infrastructure and with a
strong ability to coach, guide and mentor team members to maximise their full
- An individual with a proven track record of success in education or business
services at the premium end of the market
- High levels of financial and commercial acumen, experience of managing operating
budgets in previous roles is essential.
- Solid sales (B2B/chanel sales) and marketing experience
- Excellent English and native Chinese speaker
About the Organization:
The organization is the ultimate provider of premium Swiss hospitality management
education, enabling students and professionals to succeed in the world’s fastest-growing
industry.They have been delivering innovative hospitality programs for over 50 years.
Sommet Education has seven state-of-the-art campuses in stunning locations – including
Switzerland, China, Spain, the UK and the USA.