Marketing Director - Medical Equipment
Salary CNY1000000 - CNY1600000 per annum
Consultant Echo Yang
Date posted 30 December 2022shanghai Healthcare/marketing-pr 2022-12-30 2023-02-28 marketing Shanghai CN CNY 1000000 1600000 1600000 YEAR Robert Walters https://www.robertwalters.cn https://www.robertwalters.cn/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png true
Marketing Director role of leading Medical Equipment Company
- Formulate and drive implementation of China marketing strategy; ensuring alignment with global marketing strategies
- Drives successful launch for new products/services/solutions in the market by localizing content and deepening strategy
- Champions the voice of the customer and manages a holistic customer experience in the market across the product portfolio. Voice of customer insights and feedback to Product Group on strategy/ concept/ claim/ sales potential/ branding
- Responsible for defining and implementing pricing/positioning strategies, policies and processes that maximize financial objectives as well as optimizing competitive position in the marketing place
- Provide internal training programs for product training on all level of sales
- Proactive and effective involvement in training of product knowledge, sales skills, systems knowledge, and internal processes
- Demand Planning and Inventory Management for marketing campaigns impact in product demand
- University degree, 10+ years’ experience in Medical Device industry with solid experience of marketing
- Experience in Medical Equipment area is a plus
- Healthcare background preferred, MBA or consulting background is a plus
- Demonstrated comprehensive or close-loop marketing experience in delivering marketing solutions
- Has a deep understanding of China healthcare situation and unique viewpoints of marketing
- Has strategic thinking and communication skill, and experience of leading and managing a team and projects in a dynamic environment
- Has strong experience developing and coaching internal talent as well as pipelining external talent to sustain a high caliber team
Benefit of the role:
- Leading platform with innovative products
- Experience to explore localization's projects
- Diversified marketing team to work with
About the Company:
Our client is a global leading company of medical equipment area.
Salary: CNY1300000 - CNY1800000 per annum + 股票Location: ShanghaiDate posted: 30 December 2022知名消费医疗公司市场副总裁职位
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