Recruitment activity remained healthy for sales and marketing professionals in the first half of 2015. In the consumer space, more niche retail and luxury brands as well as food and beverage companies entered the China market in response to the growing demand for bespoke and high-quality products from Chinese consumers. These companies hired digital marketers to help raise their brand profile, and channel marketing professionals to better reach consumers. With China being one of the world’s largest online marketplaces, there was also a strong demand for e-commerce specialists to target this growing segment of customers.
Apart from hiring more professionals for their in-house teams, these fast-growing organisations also engaged specialists to help them navigate the increasingly sophisticated market. Hence we saw more professional services providers enter the market, which further enhanced the competition for digital and e-commerce experts. Professional services firms and IT solutions companies also actively sought sales and key account managers to help grow revenue.
Within the industrial sales and marketing space, pharmaceutical, medical devices and automotive companies were the most active in hiring due to the continued growth in these sectors. As companies increasingly focused on solution selling which required the salesperson to tailor products and services according to clients’ needs, hiring managers looked for sales professionals with solid product understanding and technical knowledge. Marketing professionals with strong competitor analysis skills were also being sought-after to assist the product teams to develop new products.
Looking ahead, we expect to see similar hiring trends throughout the rest of the year, with more new headcount in rapidly-growing industries such as IT and Internet. As these sectors are relatively new, there is a limited supply of talent with a similar background. Companies are often willing to consider professionals from other industries if they are flexible and can demonstrate the potential to develop into the position. Due to the high competition for talent, professional will expect a 15-25% increase when switching jobs. Looking ahead, we expect to see similar hiring trends throughout the rest of the year, with more new headcount in rapidly-growing industries such as IT and Internet.
For the full report and latest salary information, please click to download the Robert Walters 2015 China Market Update - Sales & Marketing.
For more information about sales and marketing recruitment, please contact:
Lulu Zhou, Associate Director, +86 10 5282 1816
Jenny Guo, Associate Director, +86 21 5153 5812
Maria Qu, Manager, +86 512 6873 5861