Digital Marketing Manager
Consultant Minnie Bao
Date posted 16 April 2018No.1539 West Nanjing Road Shanghai 200040 Robert Walters China
This is a Brand Manager role focusing on digital marketing.
- The digital plan and execution. Owner and driver regarding the on-time & on-quality delivery of digital activation
- Understand online stylists behavior and habits
- Develop digital marketing and support e-trade marketing plan FOR hair category, based on business requirements, market / competition trends and overall campaign strategy and plan, within the context of global info and China digital strategy
- Develop and execute best-in-class digital campaigns and ensure synergy with other activities: sales, PR, PPS, offline etc.
- Measure and optimise digital activations to improve consumer experience and campaign performance through content management, quality control and new tools / applications in digital innovation
- Category management: certain category branding management and ad hoc PR event
- Bachelor Degree
- 3 years working experience in Digital, Branding Related in Beauty Industry
- Fluent English and Excellent Mandarin