Corporate Communication Manager - Luxury Group

This role is based in Shanghai China, focuses on China and reported to Corporate Communication Director, China. Work closely with Corporate Communication Director China to develop a corporate communication plan including strategy, goals, and tactics. Manage execution.

Key Responsibilities:

• Media Relationship & Enquiries Management:
• Leverage existing media relationships and cultivate new contacts with business and fashion/Luxury media
• Under HQ’s guidelines, edit content for press releases, consolidate press assets with strong quality control
• Manage press release distribution and PR buzz amplification with a strategic planning
• Manage media inquiries and evaluate coverage opportunities in closed coordination with APAC and Global HQ
• Work with PR agency to identify, coordinate and facilitate media interviews with senior management for both content control and logistics support
• Report to HQ on the PR coverage and improvement proposal
• Corporate Event Management:
• In closed coordination with agencies, run a number of corporate events throughout the year including communication strategies as well as execution and reporting
• Work closely with Kering APAC as well as Group HQ communication teams to execute the local strategy
• Monitor and ensure timely reporting of competitors’ events in China
• Potential Crisis Management:
• Always be alert and be sensitive on the potential crisis risk which may affect the company reputation in China
• In case of crisis outbreak, work closely with PR agency and global corporate PR team on management strategy and action plan including risk evaluation, scenario analysis, statement preparation, media communication, timely reporting, etc.

Key Requirements:

• At least 5 years of corporate communication experience preferably in FMCG/ luxury/ retail industry
• The ideal candidate will be of strategic-thinking as well as hands-on capacities with excellent organizing ability
• Good at coordinating interpersonal relationships and dealing with unexpected circumstance
• Self-motivated and proactive in taking initiatives
• Strong media network across fashion/Luxury and business media categories
• The person must have strong linguistic capacities especially for Chinese and English written skills