Retail Markeing & PR Assistant Manager - Fashion Brand

Main Purpose of the role: * Execute on developing and driving Raretail Mketing vision and strategy for brand and all product categories to fuel business growth and brand equity across China market

Key Responsibilities:

• Build, drive and monitor retail marketing from planning to execution of key strategies/ initiatives in China
• Work closely with cross functions of Marketing team to ensure that campaigns, plans and tools are aligned across all channels
• Work closely with Sales, planning and execution the program to improve the brand store traffic by cooperate with landlord
• Work with VM team, optimize the POSM to increase the consumer in store journey
• In charge of the offline event such as roadshow and instore activities, responsible for the production, execution and vendor management, setting event KPI and review
• Develop on-brand GWP to improve shopping experience and increase sales performance. Regularly gather market feedback to further improve effectiveness of in-store marketing strategies/plans/tools
• Analyze results and provide fully comprehensive reports of Retail/ In-store marketing activities in the local market
• Budget management, committed and planned status always with goals of driving retail revenue
• Integrate initiatives into marketing program through close coordination with internal key relationships

Key Requirements:

• Degree holder in Marketing or related discipline
• Minimum 3 years’ experience in relevant marketing fields and retail marketing execution, with leading consumer goods company, cosmetics industry will be preferred
• Curiosity towards market landscape, emerging trends, and industry prospects
• Proven track record in the leading brands
• Strong data analysis skills and excellent at PPT and excel
• Good oral and written English skills
• Good communication and interpersonal/influencing skills
• Ability to work effectively in cross-functional team environment
• Self-motivated and willing to take challenge