Marketing Manager

As a Marketing Manager in the Wireless Connectivity BU Marketing Team you are responsible for marketing IoT portfolio of BLE, Matter, and Zigbee solutions in APAC. In this capacity you contribute directly to the market success: not only do you play an instrumental role driving growth in key market segments & accounts, you will also actively shape future solutions for the IoT. These solutions encompass everything our customers need to build innovative Smart Home and IoT applications, from silicon to software and support tools. You will be at the interface of the market and the diverse functional groups within the Business Unit.

Key Responsibilities:

• Drive new design wins, revenue and margin growth with the Wireless Connectivity Portfolio of Zigbee/Matter/Thread/BLE IoT solutions
• Ensure continued alignment between solutions and the market: translate current and future customer technology needs into solution requirements covering hardware, software, and supporting tools. Work in close collaboration with Product Line Management and Applications Engineering
• Effectively position ’s hardware and software differentiators
• Devise and execute on localized marketing strategies based on a deep understanding of the local IoT market landscape
• Coordinate between customers, the sales organization and the Applications Engineering team to ensure optimal customer support
• Guide, motivate and provide the sales force with all necessary means to effectively sell solutions
• Broaden ’s customer base by continuously improving our solutions for scalability and increasing the visibility of as a leading player in the IoT
• Define System-level solutions by identifying and helping implement synergies with the broader solution portfolio comprising RF Front-Ends, Power Management, and Ultra-Wide Band solutions
• Travel frequently to regional customers and build relationships with decision makers and key technical influencers
• Build our marketing message through diverse channels including customer presentations, industry events, online content

Key Requirements:

• Experience 7 years in similar roles
• Strong team player, ability to pro-actively coordinate across multiple teams and work towards solutions
• Firm understanding of mixed-signal RF devices and embedded SW in wireless applications, preferably Zigbee, BLE, Thread in specific
• Up to date with new technologies and interested to learn more
• Master’s degree in Electrical Engineering, Computer Science, or similar
• Excellent interpersonal & communication skills towards customers and internal teams
• Proficiency in marketing techniques and concepts: market analysis, positioning, competitive analysis
• Ability to communicate effectively in English. Fluency in Mandarin is a plus

About the Cient:

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