CMO/Marketing Director
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Salary Negotiable
Location Shanghai
FULL_TIMEConsultant Vera Shen
JobRef 1206020/001
Date posted 06 January 2023
shanghai marketing/general-marketing-consultancy 2023-01-06 2023-03-07 fmcg Shanghai CN Robert Walters https://www.robertwalters.cn https://www.robertwalters.cn/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png true
This role will lead the marketing team to identify ovrall business strategy, to enable business development and brand marketing building and new product pipeline.
Key Responsibilities:
- Brand Building – to understand global brand strategy, and then deploy global strategy with local insights. Know and reinforce brand standards. Communicate compelling brand propositions and reasons to believe. Be ambassadors of the brands
- Integrated Marketing Strategy & Plans – Deploy marketing strategies and activities in order to deliver both brand building and business development targets
- Product Portfolio Development & Optimization -Develop deep product and portfolio knowledge
- Identify opportunities and create programs designed to grow specific channels and customers. Build collaborative relationships with strategic and preferred customers. Leverage industry stakeholders. Promote growth through a shared understanding of success criteria
- Work as China Market Head to develop and implement training. Sets SMART goals for distributor brand marketing team and closely supervises them in delivering the annual targets set-forth. Cultivates and supports top-class performance of self and the team
Key Requirements:
- At least 5 + years working experience in QSR industry
- Must have entrepreneur spirit
- Fluent English in both oral and written
- Strong ownership to be accountable for success of all marketing initiatives and commercial targets
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