Director, Strategic & Consumer Marketing

This is a senior role in China with a primary responsibility for leading the Consumer Marketing team. This position requires strong leadership for generating and capturing value through developing and implementing strategic marketing plans, programs and initiatives for the specific industry in China, based on company's China’s 5-year ambition and market strategies.

Key Responsibilities:

• Turn insights into marketing strategy by developing innovative strategies based on consumer insights across the business to deliver on the Country goals
• Execute marketing strategy into integrated marketing programs to make consumer centric strategic marketing the backbone in China, as executed through integrated CM and TM&D initiatives
• Lead a team of experienced CM executives and foster collaboration between all entities of the organization
• Train and guide the team to think, plan and operate in an integrated communications environment
• Ensuring seamless collaboration between all teams to ensure that all programs are on strategy and ensures that the consumer is front and centre in all that we do

Key Requirements:

• Native English and Chinese speaking
• Consumer marketing experience in Luxury industry especially with expertise in PR and content marketing
• Both in house and agency background is preferred
• At least 8 years people management experience with excellent communication skills and leadership skills

About the organization:

This is a global marketing services group that creates value for stakeholders (sponsors and partners) through the development of strategies and programmes that both create new opportunities and drive sales growth. This organization plays an extremely important impact in the industry.