Regional Marketing Manager
Salary Negotiable
Location Shanghai
Consultant Nicole Xie
JobRef 668910/001
Date posted 05 March 2018
No.1539 West Nanjing Road Shanghai 200040 Robert Walters China
Our client is one of the world’s leading advertising technology companies and they are currently hiring a Regional Marketing Manager. This role is based in Shanghai.
Key Responsibilities:
- The Marketing Manager is responsible for in-market tactical execution of digital and customer based marketing programs to drive demand with Advertisers, and build qualified leads for sales, aligned with global marketing and PR strategies
Key Requirements:
- Minimum of 5 years of experience leading outbound/inbound B2B marketing and demand generation programs
- Proven experience building and implementing field marketing tactics aligned with global marketing strategy
- Proven experience organizing customer and partner events to drive leads and create buzz
- Ability to work closely with commercial teams and sales organization to provide required tools and support across accounts
- Experience developing successful email marketing programs and experience growing emails lists organically, not just through bought or rented lists
- Experience with marketing automation tools and of CRM systems
- Experience building local social channels leveraging global assets, but tailored for local market channels (eg: WeChat, Weibo and Zhihu)
- Excellent writing skills, attention to detail
- Understanding of the advertiser, agency and media company ecosystem
- Experience with scaling startup, technology company