COOKIES ON OUR WEBSITE
We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on the Robert Walters website. However, if you would like to, you can change your cookie settings at any time. To find out more, please view our privacy policy.

  • Jobs
    • Accounting & Finance
    • Banking & Financial Services
    • Engineering and operations
    • General management
    • Human resources
    • Information Technology
    • Marketing
    • Procurement and supply chain
    • Sales
    • Life Sciences
  • Career Advice
  • Hiring
  • About Us
  • Contact Us
My Account
  • Sign up
  • Sign in
Follow us:
  • LinkedIn
  • WeChat
  • English
  • 中文
Robert Walters

JOB DETAILS

  1. Homepage
Select Geolocation Variant

Regional Marketing Manager

Salary Negotiable

Location Shanghai

Consultant Nicole Xie

JobRef 668910/001

Date posted 05 March 2018

No.1539 West Nanjing Road Shanghai 200040 Robert Walters China

Our client is one of the world’s leading advertising technology companies and they are currently hiring a Regional Marketing Manager. This role is based in Shanghai.

Key Responsibilities:

  • The Marketing Manager is responsible for in-market tactical execution of digital and customer based marketing programs to drive demand with Advertisers, and build qualified leads for sales, aligned with global marketing and PR strategies

Key Requirements:

  • Minimum of 5 years of experience leading outbound/inbound B2B marketing and demand generation programs
  • Proven experience building and implementing field marketing tactics aligned with global marketing strategy
  • Proven experience organizing customer and partner events to drive leads and create buzz
  • Ability to work closely with commercial teams and sales organization to provide required tools and support across accounts
  • Experience developing successful email marketing programs and experience growing emails lists organically, not just through bought or rented lists
  • Experience with marketing automation tools and of CRM systems
  • Experience building local social channels leveraging global assets, but tailored for local market channels (eg: WeChat, Weibo and Zhihu)
  • Excellent writing skills, attention to detail
  • Understanding of the advertiser, agency and media company ecosystem
  • Experience with scaling startup, technology company

Get in touch

Nicole Xie

+86 21 51535805

nicole.xie@robertwalters.com.cn

Apply 1163437 1163437
  • Share
  • LinkedIn

Sitemap

  • Home
  • About us
  • Hiring
  • News
  • Refer a friend
  • Contact us
WeChat logo
LinkedIn logo

Key content

  • Investors
  • Feedback
  • Legal Disclaimer
  • Privacy Policy
  • Accessibility
  • Careers

Local offices

  • Beijing
  • Shanghai
  • Suzhou
  • Southern China

Countries we operate in

  • Africa
  • Australia
  • Belgium
  • Brazil
  • China
  • Canada
  • France
  • Germany
  • Hong Kong
  • Indonesia
  • Ireland
  • Japan
  • Korea
  • Luxembourg
  • Malaysia
  • Middle East
  • New Zealand
  • Philippines
  • Portugal
  • Singapore
  • South Africa
  • Spain
  • Switzerland
  • Taiwan
  • Thailand
  • The Netherlands
  • United Kingdom
  • United States
  • Vietnam