Digital Head
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Salary Negotiable
Location Shanghai
FULL_TIMEConsultant Vera Shen
JobRef 1118220/001
Date posted 06 May 2022
shanghai marketing/online-crm-database-marketing 2022-05-06 2022-07-05 fmcg Shanghai CN Robert Walters https://www.robertwalters.cn https://www.robertwalters.cn/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png
You will be the content expert leading cross team marketeers to drive interesting, insightful and helpful lifestyle, health and fashion content to the China market.
Key Responsibilities:
- Be responsible for the voice, tone, and quality of the content put out in brand across all channels
- Lead content strategy for owned platforms, in partnership with brand communication and product marketing team, and in line with direction from global content guidelines
- Empowering people to deliver content aligned with the overall framework and guidelines of all social channels and offline channels
- Coordinate a long lead pipeline of content that is well planned and is aligned cross functionally
- Work hand-in-hand with agency uphold content standards and brand equity while driving engaging content that leads to brand loyalty
Key Requirements:
- Digitally savvy – understanding of WeChat, Weibo and Baidu with an ability to navigate and use the platforms
- Content savvy – familiar with creating GIFs, short films and imagery
- Excellent written and verbal communication skills including report writing and presentation with fluency in both Mandarin and English
- Computer literate, proficient in MS Suite (Outlook, Word, Excel and Powerpoint)
- Excellent interpersonal and people management skills
- Team player. Happy to process and support diverse requests as they are received
- A doer- not afraid to try new things and get stuck in
- Ability to work in a fast-paced environment where priorities can change
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