Consultant Vera Shen
Date posted 06 May 2022shanghai marketing/online-crm-database-marketing 2022-05-06 2022-07-05 fmcg Shanghai CN Robert Walters https://www.robertwalters.cn https://www.robertwalters.cn/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png
This role is media owner, work closely with internal marketing team and external media agency.
- Overall Media Master Plan Manager. Allocate and handle media budget
- Manage and execute buying compliance review
- Monthly media plan deployment and daily campaign execution: All reach & traffic channel planning
- Closely monitor all reach & traffic campaigns delivery and optimize, work with Brand Operations and media buying agency to make sure delivery compliance
- Search Engine Marketing/ Search Engine Optimization end to end to improve consumer experience and drive consideration
- Recommend traffic media opportunity to integrate with social / eCom Media Plan Control
- Media innovation to boost Online to Offline connection
- At least 3-5 years media related experience
- Strong knowledge of medial space and is able to integrate various platform thinking seamlessly
- Strong analytical skills, attention to details and numerical accuracy
- Able to lead day-to-day media operations with media agencies and internal partners
- Able to handle multiple internal client and operate in fast paced environment
- Bachelor degree and above. Proficient in English writing and speaking
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