Product Manager - Small Home Appliance
Salary CNY300000 - CNY400000 per annum
Consultant Minnie Bao
Date posted 09 March 2018No.1539 West Nanjing Road Shanghai 200040 Robert Walters China
This position works on China portfolio, product strategies and performance, new product development and market launching plan.
- Responsible for category growth and achieve volume/project targets & manage daily routines of related category business.
- Lead on comprehensive business analysis and competitor study to assess market situation, to provide clear recommendation and suggestions with solid proof to convince senior management.
- Product strategic decision: price positioning in accordance with brand positioning, short-term and long-term strategy and product roadmap definition.
- Initiate NPD development working closely with R&D team or relevant vendor, and take the leadership of project management to make sure product roll out.
- Product management including product lines organisation, sku management and problem stock clearance.
- New product launching plan contains USP definition, packaging communication and training material preparation. Sales performance and customer feedback tracking on new product.
- Solid product knowledge to support customer service team, and product launch training.
- Contribute on trade marketing promotion plan with optimised product combination to drive sales (with marcom team).
- Involved in brand event or PR projects with products support.
- Work with visual merchandising team for new store opening.
- Passion for product marketing and logical thinking.
- Bachelor degree and above.
- 6+ years product management experience with SEM product initiative launching experience.
- Team working spirits and good communication skills with cross functions.
- Ability to work both strategically and operationally.
- Be able to work under pressure, and stable working background is preferred.
- Excellent English language skill is required to communicate with Italian designer team.
- Good time management