Content Marketing Manager
Salary CNY220000 - CNY300000 per annum
Consultant Jeffrey YANG
Date posted 25 September 2018 2018-09-252018-11-24 education-and-training No.1539 West Nanjing Road Shanghai 200040 Robert Walters China
This is a world leading education management company, and you will focus on managing content marketing teams.
- Build content strategy and product direction according to company planning;
- Responsible for writing insightful content using language, public relations draft, brand copywriter, etc.
- Producing more professional education-oriented content on social platforms (not just on WeChat and Weibo) for users by leveraging user portraits, planning and profile analysis.
- Producing operational effectiveness analysis report, optimise content operation strategy based on data feedback, and lead the team to complete the corresponding monthly indicators.
- Graduate of journalism, communication and other related majors.
- More than 2 years experience in team management, good at cross department communication.
- Be able to interview and write articles in English.
- Education industry related experience is preferred.
About the company:
This is a world leading education management company.