Head of Marketing
Consultant Vera Shen
Date posted 06 November 2018 2018-11-062019-01-05 fmcg No.1539 West Nanjing Road Shanghai 200040
This role is to lead to the marketing of China Business, and do it in a way that they can all be proud of. They want someone who can make things happen by establishing and leading brand positioning, leading creative development, consumer insights and the innovation plan.
About the Role:
- Financially literate with deep experience in running country budgets. Be able to track and report on performance and lead the team through investment decision.
- Managing Agencies- build and manager a network of partners to help shape the brand ( eg research, design, artwork)
- Commercial astuteness- Show strong thinking coupled with a creative spark and an entrepreneurial approach enabling to manage the product and brand P&L to identify and prioritise growth opportunities and ensure strong ROI on marketing activities.
- Develop the brand handwriting and communication style fro the local market - in close collaboration with the creative and group marketing team . Be a guardian for all brand communication locally. Ensure adherence to brand visual identity and tone of voice across market whilst also ensuring local relevance.
- Develop and optimise great communication packages for products that engage new customer immediately across all key touch points from safa to store which will mean demonstrating great partnering with external agencies and inter team
About the Candidate:
- Natural leadership, able to inspire and influence direct and indirect teams to deliver great performance
- Strong strategic marketing track record and experience of turing strategies into action and direct excution.
- Proven tract record of building brand concepts and making thinks happen with commercial acumen
- Natural best-in-class communication for products that engages new customer across all key touch points from home to store- including demonstrable leadership of external agency suppliers.
About the company:
Leading UK food company provide competitive salary and internal career development.