Customer Marketing Manager
Consultant Vera Shen
Date posted 03 January 2019 2019-01-032019-02-02 fmcg Shanghai CN CNY 400000 600000 600000 YEAR Robert Walters https://www.robertwalters.cn https://www.robertwalters.cn/content/dam/robert-walters/global/images/logos/web-logos/logo.gif
As a customer make ting driver, this role is to support the execution of account-based marketing to specific customers and local key accounts. Coordinate with sales team to understand the ongoing business situation and capture the business opportunities.
- Collaborate with marketing peers and the broader organisation( mostly sales team) to ensure the linkage between company strategies and customer plans.
- Develop and assist customer strategies or tactics to maximise profitable sales of CVI product portfolio, leverage on the market research, customer resources, marketing activities, wearer tailored programs etc.
- Execute customer engagements, lead the cooperation between sales / marketing / customer.
- When required, organise and lead cross- functional teams to support specific initiatives/ projects.
- Effectively utilize various sources as well as first-hand experience to unlock key insights and opportunities for customers.
- Track segment and product performance. Evaluate the performance of marketing initiatives to develop/deliver best practices.
- Extensive communication/excellent communication skills
- Regular contact with key accounts/ colleagues/ vendors. Excellent presentation/company ambassador.
- Quality focused. Immediately informs supervisor of concerns regarding quality issues.
- Marketing knowledge & skills with business acumen
- Market and customer insights with analysis
- Work independently whit the good attitude to collaborate with other departments to create and customer experience and reach business.
My client is a leading FMCG company providing competitive salary and internal promotion.