Consultant Ian ZHOU
Date posted 07 January 2019 2019-01-072019-03-08 fmcg Shanghai CN CNY 400000 550000 550000 YEAR Robert Walters https://www.robertwalters.cn https://www.robertwalters.cn/content/dam/robert-walters/global/images/logos/web-logos/logo.gif
Leading FMCG company provide competitive salary and wild internal career platform.
- To analyse market dynamics and market development trends;
- To identify target consumers and understand consumer's needs;
- To develop brand value proposition based on its core competitive edge;
- To develop marketing mix to fulfil brand promise to target consumers;
- To involve annual marketing plan including NPD pipeline, communication strategy, marketing investment mix, to deliver aligned top-line and bottom line targets.
- To develop and launch Australian/Canadian products in China based on target consumer's needs;
- To develop NPD pipeline and excellent execute to drive sustainable brand growth;
- To develop pricing strategies to enable sales execute aligned brand strategies;
- To keep monitoring market trend/ consumer's needs and products performance to optimise products portfolio;
- FMCG experience prefer with Dairy Foods product background
- 4+ year experience in Brand Management
- Strong Business acumen, quantitative and analytical skills.
- Ownership with high professional maturity and communication skill to engage and influence cross functions.
- Good project management skills
- Fluent English both in speaking and writing
About the Company:
Our client is a leading FMCG company.