This role will be the key driving force of the future growth of food category in China market and will be responsible for the implementation of the category strategy.

Key Responsibilities:

• Brand health / sales performance tracking and analysis
• Coordinate the execution of budget plans via activation/TM/Sales (contact window with activation)
• Support the SMM in developing Creative/Media strategy
• Portfolio Optimisation, including NPD /CPI Planning and Execution (including launch & review)
• Translating consumer insights into the development of new ideas and products
• Analyse market and competitors in order to engage and develop traditional as well as emerging markets while providing detailed reports.

Key Requirements:

• University graduate or above, business related degree is preferred
• 6+ years working experience in FMCG industry; Food and beverage industry is preferred;
• Solid and hands on experiences in brand management and NPD
• Business English for both oral and written
• Willing to travel- 20%
• Ability to generate insight -comfortable using tools and techniques to generate insights., identify insights that will generate commercial gain within the business;
• Data gathering -understand the process for briefing, commissioning and debriefing research and take actions based on the results, confidently set research objectives.
• Strategic thinking: have clear market insight, product insight and brand insight and business objective to develop a clear strategic brand development plan.
• Familiar about NPD process and have ability to manage NPD project and product portfolio
• Ability to develop effective marketing mix to develop short term result and build long term brand assets.
• Good Communication and presentation skill to influence the business partners
• Good business sense and sensitive to consumer feedback and market dynamics

About the company:

My client is a leading FMCG company provide competitive salary and internal career development.