Senior Brand Manager
Consultant Vera Shen
Date posted 30 January 2019 2019-01-302019-03-31 fmcg Shanghai CN CNY 400000 600000 600000 YEAR Robert Walters https://www.robertwalters.cn
This role will be the key driving force of the future growth of food category in China market and will be responsible for the implementation of the category strategy.
- Brand health / sales performance tracking and analysis
- Coordinate the execution of budget plans via activation/TM/Sales (contact window with activation)
- Support the SMM in developing Creative/Media strategy
- Portfolio Optimisation, including NPD /CPI Planning and Execution (including launch & review)
- Translating consumer insights into the development of new ideas and products
- Analyse market and competitors in order to engage and develop traditional as well as emerging markets while providing detailed reports.
- University graduate or above, business related degree is preferred
- 6+ years working experience in FMCG industry; Food and beverage industry is preferred;
- Solid and hands on experiences in brand management and NPD
- Business English for both oral and written
- Willing to travel- 20%
- Ability to generate insight -comfortable using tools and techniques to generate insights., identify insights that will generate commercial gain within the business;
- Data gathering -understand the process for briefing, commissioning and debriefing research and take actions based on the results, confidently set research objectives.
- Strategic thinking: have clear market insight, product insight and brand insight and business objective to develop a clear strategic brand development plan.
- Familiar about NPD process and have ability to manage NPD project and product portfolio
- Ability to develop effective marketing mix to develop short term result and build long term brand assets.
- Good Communication and presentation skill to influence the business partners
- Good business sense and sensitive to consumer feedback and market dynamics
About the company:
My client is a leading FMCG company provide competitive salary and internal career development.