Consultant Vera Shen
Date posted 09 July 20192019-07-09 2019-08-08 fmcg Shanghai CN CNY 400000 700000 700000 YEAR Robert Walters https://www.robertwalters.cn https://www.robertwalters.cn/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png
To manage China E-commerce marketing activities in all current and newly open E-commerce stores and smoothly work with other counterparts internal (Brand Marketing, Retail Marketing, Finance, other E-commerce functions) and external (TP, marketplaces, marketing vendors, etc.).
About the Role:
- Marketing plan: Responsible for online, annual, quarterly and monthly marketing plans of e-commerce (including Tmall, Jingdong, and Vipshop)
- Marketing execution: daily and major marketing nodes include online e-commerce channel online marketing program implementation
- Visual control: Improve the visual design and product display effect of product promotion, and overall control the visual output and copy output of flagship stores on the e-commerce center line
- Content Output: Responsible for planning and output of e-commerce content material
- Internal and external media planning and delivery: Responsible for management of talent resources inside and outside the station, management of distribution of marketing tools within the station, etc.
- Responsible for the planning and implementation of offline activities related to e-commerce
- New product development: including product development, packaging development and gift box planning
- E-commerce new product launch promotion plan planning and landing
About the People:
- 5+ years of marketing or trade-marketing experience in well-known brands
- 3+ years above promotion planning or execution experience in main EC platforms. Familiarity with the promotions in large e-commerce platforms and good at plan various activities
- Result oriented, sensitive to data and strong awareness of the sales output brought by the activities
- Strong communication, and good at coordinating and mobilizing the internal and external resources
- Above CET 6 and can communicate in English fluently
About the company:
My client is a leading FMCG company provide competitive salary and internal career development.