Brand General Manager
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Salary CNY700000 - CNY1000000 per annum
Location Shanghai
FULL_TIMEConsultant Yao Yao
JobRef 1112520/001
Date posted 05 May 2022
shanghai marketing/product-brand-marketing 2022-05-05 2022-07-04 fmcg 上海 CN CNY 700000 1000000 1000000 YEAR Robert Walters https://www.robertwalters.cn https://www.robertwalters.cn/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png
Brand Manager is responsible for product strategies design and execution to ensure the optimization the market presence of his or her responsible products.
Key Responsibilities:
- Drive Brand Strategies:
- Leads development of 1 Year Brand Plans in line with Business OGSM
- Manages delivery of Brand performance in line with P&L metrics & targets
- Ensures alignment of key insights with Brand strategies
- Leads the review and manages delivery of Brand performance against targets
- Identify and leverage consumer Insights to strengthen Brand:
- Identifies key issues and business opportunities using relevant consumer insights
- Demonstrates solid technical marketing skills and knowledge of brands
- Drives performance against key brand growth measures
- Drive for Results through strong understanding of Category dynamics:
- Excellent understanding of category dynamics and drivers
- Works with key stakeholders/customers & suppliers to create a consumer led, category driven approach to all activities
- Drives Brand performance to deliver key in-market metrics
- Direct advertising agency on activation campaigns (BPI) creative development under global communication strategies, and align with media team on most effective media plan to build brand salience and growth
- Effectively builds alignment through Leadership of Cross Functional relationships:
- Drives alignment and enthusiasm among key internal and external stakeholders (Marketing, R&D, Commercial, Supply, & Sales organization)
- Manages external agencies in line with stretching Business and Brand deliverables (promotion, packaging, design, communication)
- Effectively motivates and manages project teams to deliver key projects on time
- Deliver effective measurement and evaluation:
- Consistently reviews the performance of all activities, capturing actionable learnings for the future
- Utilizes a range of methodologies to track business and brand health performance
- Effective management of A&CP budget for Brands
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