Brand Manager
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Salary Negotiable
Location Shanghai
FULL_TIMEConsultant Vera Shen
JobRef 1141160/001
Date posted 16 June 2022
shanghai marketing/product-brand-marketing 2022-06-17 2022-08-15 marketing Shanghai CN Robert Walters https://www.robertwalters.cn https://www.robertwalters.cn/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png
Work with Sales to well execute brand/marketing strategies. This role is responsible for Brand Equity Building, and consumer-centered Engagement Experience Development.
Key Responsibilities:
- Develop & execute all the digital touchpoints of our brand communication plan
- Develop & execute our brand’s social strategy in line with our China & Global brand direction
- Lead the development of “cut-through” creative content to generate deep engagement
- Own the digital touchpoints KPI’s that contribute to the growth of the business
- Select and manage suitable agency partners
- Agency pitch management and agency/business partner relationship management
- Budget, calendar & project management ability with experience in GTM strategy execution. Total campaign integration and measurement beyond “vanity metrics” Develop & execute all the digital touchpoints of our brand communication plan
- Lead the development of “cut-through” creative content to generate deep engagement
- Own the digital touchpoints KPI’s that contribute to the growth of the business
- Agency pitch management and agency/business partner relationship management
- Budget, calendar & project management ability with experience in GTM strategy execution
Key Requirement:
- 3- 8 years working experience in marketing function
- Bachelor degree above
- have passion on marketing and branding
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