Salary CNY250000 - CNY300000 per annum
Consultant Sassay Zhang
Date posted 31 August 2022shanghai marketing/product-brand-marketing 2022-09-01 2022-10-30 marketing 上海市 CN CNY 250000 300000 300000 YEAR Robert Walters https://www.robertwalters.cn https://www.robertwalters.cn/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png
This role is to support in the development and implementation of China Exams marketing strategy and plans to reflect customer needs and market demand, ensuring alignment to the regional and global marketing strategy and brand, and to work in partnership with the Exams SBU to ensure that marketing programmes enable required business targets.
- Supports B2C Senior Marketing Manager to develop actionable insight-driven B2C marketing and business development strategy and plans to reflect customer needs and market demand, ensuring they drive and support China exams business strategic objectives in a flexible, cost-effective way
- Plans and executes go to market plans, agreeing the programmes, delivery mechanisms, budgets and resources
- Applies professional marketing expertise to develop and enhance China marketing strategies, plans and approaches with a clear focus on market segmentation, target audience and effective communication channels
- Applies core technical and professional knowledge to identify and assess current state of Exams marketing, suggests opportunities for improvement and supports the development of new or improved practice to drive business growth and customer satisfaction
- Propose allocation budget to planned marketing programmes with an understanding of value for money/cost effectiveness
- Experience in a marketing position at a national level within a medium to large organisation
- Demonstrable experience of developing marketing strategies and plans
- Demonstrable experience in managing supplier relationships
- Stakeholder engagement and management
- Fluent in English speaking and Chinese native speaker
About the Organization:
This is a global leading international organizaton providing great working benefits and excellent working culture.