Senior Brand Manager
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Salary Negotiable
Location Shanghai
FULL_TIMEConsultant Vera Shen
JobRef 1207090/001
Date posted 05 January 2023
shanghai marketing/product-brand-marketing 2023-01-06 2023-03-06 fmcg Shanghai CN Robert Walters https://www.robertwalters.cn https://www.robertwalters.cn/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png true
My client desires to hire a Senior brand manager to lead brand strategy and innovation for China market. The candidate will be responsible to lead brand strategy and portfolio for all categories in China and drive innovation pipeline development to meet China Growth Plan delivery need.
Key Responsibilities:
- Category Innovation portfolio strategy
- Cultivate category portfolio strategy with consumer centric insights, market competitiveness and brand fit
- Identify opportunities to fuel the innovation pipeline in line with China growth model
- Analyses /challenges the robustness of the category innovation pipelines with appropriate and defined criteria
- Manage innovation projects and success of delivery in the category
- Initiate project charters and project timelines
- Coordinates the different activities to ensure timely progression of projects
- Identifies and manage risks and put together risk mitigation plans
- Secure necessary approvals (gates, sourcing case, etc.) for the projects
- Closely partner with brand communication and commercial team to deliver success of innovation launch, including launch core assets development
- Ensuring operational excellence
- Make all launches happen on-time and in-full
- Monitors closely innovation budget
- Manage launch assets preparation delivery
- Evaluates innovation performance against pre-defined criteria and developed metrics/KPIs
- Communicates to stakeholders regular and timely updates on innovation and launches
- Ensures efficiency and compliance to Global and local Innovation Process and Governance
Key Requirements:
- Solid FMCG marketing experience for at least 10 years, including at least 5+ years in portfolio strategy and product innovation and commercial development, with a track record of achievements. Wet shaving or personal care category knowledge and experience is preferred
- Have good business acumen to identify opportunities with strategies and activations to achieve, who have the big picture in mind with attention to details
- A team leader who can initiative and drive key business projects with management alignment and cross functional team support to deliver results
- People manager experience is a must
- University educated and above
About the company:
My client is a FMCG company provides competitive salary and good internal platform.
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