Brand Manager

This person will be responsible for the overall coordination and management of China’s brand building and marketing work, to enable business development in distributor & Direct Selling models with brand marketing building and new product pipeline.

Key Responsibilities:

• End to end responsible for all brands in China
• Anticipate new and emerging opportunities through interpretation of marketing insights & intelligence
• Identify the opportunities to improve the new product pipeline to line up with the organization’s long-term goals
• Brand Building – Work with international marketing team to understand global brand strategy, and then deploy global strategy with local insights. Know and reinforce brand standards. Communicate compelling brand propositions and reasons to believe. Be ambassadors of the brands
• Integrated Marketing Strategy & Plans – Deploy marketing strategies and activities in order to deliver both brand building and business development targets
• Product Portfolio Development & Optimization -Develop deep product and portfolio knowledge
• Customer/Channel/EC Marketing - Identify opportunities and create programs designed to grow specific channels and customers. Build collaborative relationships with strategic and preferred customers. Leverage industry stakeholders. Promote growth through a shared understanding of success criteria
• Cross-Functional Collaboration - Ability to understand, communication with internal & external counter partners

Key Requirements:

• 5-8 years working experience, had experience in end-to-end marketing will be a plus
• Strong thinking & problem solving capabilities
• Outstanding analytical abilities
• Ability to nurture and contribute to innovation and creative solutions
• Strong ownership to be accountable for success of all marketing initiatives and commercial targets
• Strong verbal and written communicator to wide breadth of audiences including senior management
• Strong functional marketing expertise
• Lifelong learner and strong people developer
• Passion for winning in the marketplace
• Must have excellent English oral and written communications skills