Trade Marketing Head

This role is trade marketing leader in Alcohol Industry. The occupant is accountable for all trade marketing investment and activities. Setting channel strategies, building promotions/activation plan, manage Trade BI, fully support commercial team to achieve target while building brands based on brand strategies. Not only providing plan but importantly influence commercial team to improve our ways of working to outperform market.

Key Responsibilities:

• Lead Trade Marketing team; 1) On-trade and Traditional Off trade, 2) KA and EC marketing while cross-functionally work with commercial/marketing to outperform market in the industry.
• 1) Lead to build all channel Strategy
• 2) Lead to build portfolio and price strategy working with commercial director
• 3) Based on commercial target, lead to set KPIs, plan promotions/activations, prepare negotiating materials, track status of negotiation and evaluate to find learnings to adapt to next actions based on strategies.
• 4) Lead to provide required assets to commercial team while working with brand team
• 5) Manage Trade BI budget which can be firmly linked with ATL investment to maximize effectiveness and efficiency
• 6) Track KPIs, share key success factors with commercial and marketing team to improve our performance
• 7) Establish better way of working in Trade marketing to improve performance continuously
• 8) Set Objectives, Plan, Execute, Track/Review, Adapt key learnings to next actions
• Build required capabilities in the team to realize sustainable growth in long-term via trainings, new recruitments, routine meetings and team expansion plan:
• 2022 Dec; Team member; Direct report 2, Members before DR 3, Dotted line Regional Trade marketing members 5, 10 in whole Trade Marketing team
• Build mid-term team expansion plan working with commercial director and HR director by defining required capabilities
• Build development plan for DR and whole team how to improve capabilities via trainings and routine ways of working
• Install his/her expertise to the team to realize more effective and efficient promotions while building stronger team including new recruitment, capability building and organization plan
• Grow HK/Macau business by working with the distributor in HK:
• Build business plan working with the distributor in HK to achieve sustainable growth for Hong Kong and Macau while building brands
• Set business target, track performance, and find key learnings to adapt to next actions
• Provide required brand support to the distributor while working with marketing team
• Hold regular meetings with the distributor and QBR including Managing Director and Commercial director

Key Stakeholders:

• Internal:
• National On-trade and Traditional Off-trade marketing manager and team
• National KA and EC trade marketing manager and team
• Regional Trade marketing
• Sales Region managers and team
• Sales planning
• Brand team
• Finance team
• IT team
• External:
• 3rd party agencies
• Key customers for all channels

Key Requirements:

• Bachelor's Degree is required
• At least 15 years of commercial or trade marketing experience in the spirits industry, 5 years experiences as a manager
• Solid Commercial acumen and financial sense
• Leadership and management skill to lead team to perform
• Self-driven and be accountable, results oriented, with a flexible and positive "can do" approach to challenges and difficulties
• Sound Windows software skills especially Excel and Power point & analytic capabilities
• Team player with excellent interpersonal skills
• Fluent in English and Chinese, both verbal and written