IP - Product Marketing Head
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Salary Negotiable
Location Shanghai
FULL_TIMEConsultant Vera Shen
JobRef 1235890/001
Date posted 18 April 2023
shanghai marketing/product-brand-marketing 2023-04-18 2023-06-17 fmcg Shanghai CN Robert Walters https://www.robertwalters.cn https://www.robertwalters.cn/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png true
This role is to lead a team with creative and design and product marketing.
Key Responsibilities:
- Lead a team to conduct the strategy and implementation for China Specific range to fit for the market, includes develop the specific requirement from different channels, such as B&M, Online and rapid delivery
- Insights on dynamic China consumer markets for general toys and young adult toys, able to catch up trends and networks in China with leading factories and resources
- Manage the ROI of product develop investment and return on sales, includes moulds, packaging, and material costs
- Lead a designer team to create products, includes industrial design(outlooks)&packaging design, to improve product grading
- Manage the supply chain, to create lean and quick response factory sources
- Maintain good relationship with toy supply chain& Ensure compliance to all Product Safety Requirements
- Control and approve the production cost and continue optimzing
Key Requirements:
- 6 years working experience on R&D or category management
- Love toys, have passion to create new things
- Love to face the challenges and creative on solution
- New brand working experience is preferrable
- Well experienced of China Retail envoirment, especially on new brand development
- Numberic driven mind-set
- Able to compliance with all business partners, legal and ethics standards
- Experienced implement IP on products
- Able to communicate in English
- Able to work under pressure and dynmaics environment
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