EC Content Marketing Manager

This role is to collaborate with key cross-functional partners to strive for more resources and support for live-streaming target delivery, especially KOL and self-livestreaming. Fully manage and organize internal resources such as Media, content and sales. Externally, strengthen our brand’s communication with MCN to seek for more opportunities to acquire resource, and more information to drive effective live-streaming promotional plans to tap growth in a prompt manner. Also, closely follow up with clients’ sell in and out performance, monitor and forecast correspondent cost.

Key Responsibilities:

• Internally, collaborate with key cross-functional partners to strive for more resources and support for live-streaming target delivery, especially KOL and self-livestreaming. Fully manage and organize internal resources such as Media, content and sales. Externally, strengthen our brand’s communication with MCN to seek for more opportunities to acquire resource, and more information to drive effective live-streaming promotional plans to tap growth in a prompt manner. Also, closely follow up with clients’ sell in and out performance, monitor and forecast correspondent cost
• Responsible for EC monthly live-streaming sell in/sell out target delivery, monthly product forecast accordingly, and live-streaming promotion/GP control
• Set quarterly/monthly live-streaming animation plan including key products selection, offer design, etc. based on brand marketing and platform calendar, market trends and KOL interest

Key Requirements:

• Bachelor degree or above
• 5 years' experience in related function

About the client:

My client is an fmcg company, providing competitive opportunity.