Sr. E-commerce Manager (Sports)
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Salary Negotiable
Location Shanghai
FULL_TIMEConsultant Nancy Wang
JobRef 1241560/001
Date posted 25 April 2023
shanghai marketing/product-brand-marketing 2023-04-25 2023-06-24 retail 上海 CN Robert Walters https://www.robertwalters.cn https://www.robertwalters.cn/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png true
负责公司电商平台发展战略拟定及品牌建设规划,负责制定年度经营目标、费用预算及月度计划(销售额、成交转化率、广告投 入、利润率等)
岗位职责:
- 负责公司电商平台发展战略拟定及品牌建设规划,负责制定年度经营目标、费用预算及月度计划(销售额、成交转化率、广告投 入、利润率等)
- 根据公司战略目标制定公司电商渠道整体营销推广策略。及时掌握电子商务的市场变化,结合公司战略目标提出适合市场需求的可行性方案
- 根据销售数据,及时调整销售策略,并根据各项分析及时调整和提出建议
- 对竞争对手的品牌、定价、活动进行研究,提出应对措施
- 对品牌推广活动进行效果评估和渠道的对接,建立专业的数据分析模板和流程
- 负责电商平台的管理和运营模式的完善,负责各类推广活动方案的制定、申报、争取、策划和实施
- 分析并把握各种类型的客户需求,针对推广效果进行跟踪、评估,并提出营销改进措施方案
任职要求:
- 日化及化妆品行业,5年以上电商经验
- 熟悉主流电商平台操作模式、管理规划和流程,具备良好的沟通与团队管理能力,能够独立组建团队,制定销售政策和管理制度
- 具备良好的分析能力,善于观察细节,有较强的市场感知能力,能够敏锐的把握、预测市场和竞争者动态方向
- 具有敏锐地洞察力及对数字敏感,能收集信息并进行合理的整理和分析
客户介绍:
我的客户是一家新锐的服装品牌,目前正在高速发展中。
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