National Trade Marketing Manager
Consultant Vera Shen
Date posted 11 September 2018 2018-09-112018-11-10 fmcg No.1539 West Nanjing Road Shanghai 200040 Robert Walters China
This role is to development, delivery and execution of BTL marketing materials & programs.
- Develop, manage and execute ‘in full & on time, with excellence the BTL elements of all key brand programs.
- Budget management and continuous tracking of $A&P spend for agreed projects
- Develop, manage and execute all ad hoc and ‘off the shelf’ BTL programs.
- Develop, manage and execute agreed sponsorship leverage programs.
- Develop, manage and execute agreed experiential programs.
- Develop & deliver the final execution plans for wholesale channel
- Manage brand POS & Inventory.
- Closely monitor execution of key programs to capture leanings and drive for continuous improvement
- Build strong relationships with internal stakeholders to ensure clear communication, direction and execution of marketing programs
- Actively participates in continuous improvement around culture and personal development.
- Manage and nurture agency relationships – BTL & Experiential, to achieve best results as well seeking to bring new ideas to the table.
- Develop, manage and execute ‘in full & on time, with excellence (IFOTWE) the sales execution plan for all key portfolio initiatives.
- Develop, manage and execute all ad hoc sales channel driven activities (eg Banner specific)
- Managing multiple activities across multiple brand portfolios with tight deadlines
- Excellent time management required to overcome day to day operational challenges and demand from marketing/sales team.
- Manage relationships with agencies and suppliers
- Healthy Interaction across China to foster competitive spirit whilst also harnessing the collective power of the combined team
- Manage cross functional relationships to influence strategy and actions
- Positively embrace change and the opportunities it presents, whilst demonstrating the need to work smarter and with greater speed and flexibility
About the company:
This is an FMCG company.