Trade Marketing Manager

This is trade marketing role in Alcohol Industry. The role of the Trade Marketing Manager is to create, oversee, and implement trade marketing & merchandising strategies that would drive final consumers into impactful engagement in our key markets (in particular in the US, France, Russia, China, and Duty-Free). Main Tasks The TMM will build brand awareness, brand desirability, and sales levels through the implementation of trade marketing tools and merchandising units within the optimized cost.

Key Responsibilities:

• Retail store & merchandising:
• Lead the production of the merchandising strategy in Key domestic markets and in Duty Free ensuring design consistency, managing construction cost control and aligning with the commercial timeline
• Interview, select and supervise the suppliers to ensure the best quality and cost; - Maintain licensing and legal appliance
• Provide comprehensive Competitor's retail market analysis and Scout for trade marketing opportunities in terms of innovative supports/technologies
• Build strong relationships with suppliers and DF partners
• Conceptualize and execute trade promotions and roll out impactful in-store campaigns in collaboration with marketing and sales teams
• POS supply management:
• Lead the procurement of GWP/POS/Special Packs for seasonal activations in the key regions
• Scout for trade marketing opportunities in terms of innovative supports/technologies in merchandising - Identifying Optimal Vendors and Making Wise Purchasing Decisions
• Ensure that all POSM&GWP purchases are following different area laws and regulations, control the delivery to the key markets and follow up with stakeholders upon completion
• Communicate with global team quarterly on the updates of POS/GWP stock - Initiate the discussion with each market/brand on its needs & expectation for POS
• Analyze the best/worst practices, advise on depletion and storage clearance
• Competitor's market analysis of price structure and trends in POSM
• Merchandise Library:
• Track the record of all MU & POS produced per location and time
• Visit the points of sales occasionnaly to ensure that the brand is visible, and guidelines are respected
• Provide guidance on how to improve displays and customer engagement

Key Requirements:

• Degree in Marketing, Business Administration or related field
• Detail-oriented and deadline-driven individual with excellent communication and interpersonal skills required to build professional and long-lasting relationships with suppliers and business partners
• Individual with a strong sense of aesthetics and critical thinking, fluency in English, advanced user of Excel and PPT formats, a comprehensive knowledge
• 3-5 years’ experience of the Trade Marketing, MU production and Spirits industry are required