Head of Trade Marketing
Consultant Helen Zhuang
Date posted 16 March 2023shanghai marketing/trade-marketing 2023-03-16 2023-05-15 fmcg 上海 CN Robert Walters https://www.robertwalters.cn https://www.robertwalters.cn/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png true
This is head of trade marketing role in Luxury Industry.
- Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and manage the Trade Marketing budget
- Improving brand presence and campaign execution across trade through excellence in in-store planning, execution and tracking in alignment with the annual marketing priorities
- Leading and implementing annel specific marketing strategies and plans for assigned retailers
- Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams
- Leading activation programs with partners to improve brand visibility
- Visiting the points of sales regularly to ensure that the brand is visible,and guidelines are respected
- 8+years prior experience within Trade Marketing or related,retail luxury industry,EC and sales background preferred
- Strong capability in execution, problem solving and quick responsiveness
- Thrive in matrix environments and are adept at influencing and coordinating with different stakeholders
- Strong innovative awareness and perceptiveness
- Strong people leadership capabilities with proven team management experience as well as work independently
- Strong events and activities planning & implementation experience
- Fluent English in verbal conversation and business writing
Get in touch
+86 21 51535853
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