Business Development (Travel Retail)

This is Sales Role in Wine and Alcohol Industry.

Key Responsibilities:

• The Business Development Manager will formalize the Brand Strategies and execute the action plans for each brand in their key markets:
• Compile and update the brand books
• Propose brand strategies and work with the Baijiu team to get them approved by the brand owners
• Translate the brand strategies into brand plans, agreed on by the Commercial teams
• Ensure the brand plans are properly executed, or amended as required by market conditions
• The Business Development Manager will work closely with partnered brand owners:
• Communicate brand strategies and action plans
• Provide proofs of brand activation needed for reimbursement
• Propose solutions to perceived challenges faced by the brand owners
• Provide regular updates on commercial performance, brand activation and press coverage
• Share market feedback and proposals for new products, or changes to the strategies
• Negotiate contractual and marketing arrangements with brand owners
• The Business Development Manager will provide support to Sales teams:
• Work with sales team to create promotion plans and budgets for store around the world
• Train internal (B2B) and external (B2C) sales teams on baijiu portfolio
• Participate in sales pitches as needed
• The Business Development Manager will manage the Advertising and Promotion budgets
• Propose yearly budgets for each brand, according to the agreed Brand Strategies and brand plans
• Track the budgets as the brand plans get executed by the sales teams, and ensure there is no overspending
• The Development Manager will contribute to the design of new products and new marketing visuals

Key Requirements:

• Well versed in the field of Marketing, the Business Development Manager brings to the organization the competence to convert strategy into execution
• Endowed with a high sense of aesthetics, they enforce the brand values into its visual presentation across the different platforms
• Collaborative and creative, they convert local marketing needs into actionable plans in agreement with timelines and budgets available
• Has multi-cultural experience and is able to function well with international partners as well as large state-owned companies; They understand and respect the gaps between operating modes in all countries, and finds solutions to bridge those gaps
• Fluent in English and Chinese (verbal and written)
• Experience in the Duty Free and Spirits industries is strongly preferred