EC Trade Marketing Manager

This role is to develop E-commerce promotion/activation strategy and plan to continuously increase NS, traffic and conversion on E-commerce platforms: T-mall, JD, TikTok etc.

Key Responsibilities:

• Develop E-commerce promotion/activation strategy and plan to continuously increase NS, traffic and conversion on E-commerce platforms: T-mall, JD, TikTok etc.
• E-commerce marketing drivers planning and implementation,includes but not limited to drive target traffic and overseeing optimization of the in-site shopping experience to increase conversion rate
• Lead the translation and execution of the marketing and sales strategy into impactful E-commerce activation plans
• Build strong relationship with platforms to get more resources and well adapt platform promotion calendar to align with brand growth needs
• Bring field intelligence to define brand-specific activity programs with brand/EC marketing and sales
• Based on yearly marketing & sales calendar to create and manage the development of activation solutions for E-commerce channels
• Development of an integrated marketing activation plans for E-commerce channel to accelerate the growth: Yearly EC activation plan set up and roll out with campaign based activation plan and channel specific activation support plan
• Work closely with brand /EC marketing and sales team to develop and deliver a winning promotion plan
• Adapt brand hero assets into channel activities, especially EC platform design set up and continuous improvement to improve consumer online shopping experience
• Take lead in E-commerce activation related design,mock up and production: EC page and GWP development and review the ROI for continuous improvement
• Closely monitor execution of activations to capture learning and drive for continuous improvement, Monitor and analyze performance against traffic, CPC, visibility, ROI goals,continuously make and imlement recommendations for optimization and ongoing growth
• Take lead in develop DTC & social commerce model in Wechat, RED, ZhiHu and Tiktok

Key Requirements:

• Solid experience of online or offline FMCG key account management will be preferred
• At least 3 years trade marketing and experience on imported food likes IMF and Nutrition category will be preferred
• Broad approach to drive conversion through multiple marketing domain (trade/social marketing, promotion design, customer tailored plan, etc.) will be preferred
• • High level in organizing with strong business planning