en

Candidates

Together, we’ll map out career-defining, life-changing pathways to achieve your ambitions. Browse our range of services, advice, and resources.

Learn more

Find us on WeChat

Visit our WeChat Official Account for more Career Advice

Read more

Services

China's leading employers trust us to deliver fast, efficient hiring solutions that are tailored to their exact requirements. Browse our range of bespoke services and resources.

Read more
Jobs

Our industry specialists will listen to your aspirations and share your story with the most prestigious organisations in China. Together, let’s write the next chapter of your career.

See all jobs
Candidates

Together, we’ll map out career-defining, life-changing pathways to achieve your ambitions. Browse our range of services, advice, and resources.

Learn more

Find us on WeChat

Visit our WeChat Official Account for more Career Advice

Read more
Services

China's leading employers trust us to deliver fast, efficient hiring solutions that are tailored to their exact requirements. Browse our range of bespoke services and resources.

Read more
Insights

Whether you’re seeking to hire talent or seeking a new career move for yourself, we have the latest facts, trends and inspiration you need.

See all resources

Find us on WeChat

Visit our WeChat Official Account for more Market Insights.

Read more
About Robert Walters China

Since our establishment in 2008, our belief remains the same: Building strong relationship with people is vital in a successful partnership.

Learn more

Work for us

Our people are the difference. Hear stories from our people to learn more about a career at Robert Walters China.

Learn more

Being a BD manager

Business development managers are the cornerstone of any successful organisation because they ultimately generate new revenue and help a company grow. But what does the job involve on a day-to-day basis? We explore in more detail.

What are the main responsibilities?

The primary objective is to identify new business opportunities. What form this takes will depend on the exact nature of the company. But you’ll more than likely looking to identify new markets, new partnerships, new ways to reach existing markets, or new product or service offerings to better meet the needs of existing markets. You’ll then be expected to exploit these opportunities to bring in more revenue.

How that happens exactly depends on the industry. It can be a combination of attending events and networking, taking stands at exhibitions and conferences, cold calling, and responding to incoming leads. You will also more than likely be expected to identify partnership opportunities to cross and up sell services.

What will I be doing on a day-to-day basis?

While it can be difficult to generalise, most business development managers will be expected to:

  • generate leads and cold calling prospective customers
  • develop opportunities in target markets with support of marketing
  • nurture and develop relationships with key customer accounts
  • attend face-to-face meetings with clients
  • provide specialist advice on the products and/or services you’re selling
     

What are the other aspects involved in the job?

You’ll need to negotiate pricing with clients in line with internal guidelines. You’ll also need to keep your superiors updated on both your progress and pipeline, providing them with accurate forecasting of anticipated sales.

This being a sales role, you will be subject to sales and KPI targets and this is a crucial part of the role. With face-to-face client meetings key, you’ll be expected to travel – although the extent of traveling will depend on where the job is based and where your client industry tends to be located.

To secure a business development manager job, you’ll need a strong sales track record.

 

What knowledge and experience is required?

To secure a business development manager job, you’ll need a strong sales track record. Specifically, companies look for a proven ability to hit targets, a consistent background of winning new business and – often – relevant sector experience. A good book of contacts is also looked upon favourably. Learn our tips on how to network effectively.

In terms of personality traits, employers generally look for people who are articulate, polished and professional with a good telephone manner. A self-motivated and disciplined approach is also essential.

Useful links

Read more on WeChat
Looking for a job?
Salary Survey
Career Advice
Get in touch

Find out more by contacting one of our specialist recruitment consultants

Related content

View all

Being a great salesperson

While you may well have all the skills required to be a good sales person, your ultimate success will be determined by your ability to put these into practice. Here, we look at some of the fundamental skills, qualities and personality traits you need to succeed. Confidence To be successful, you need

Read More

Learning from successful sales

Some may wonder what successful salespeople have to share with supply chain and procurement professionals. After all, they are two very different disciplines. However, it is important not just to secure knowledge about the logistics industry, but also to learn from other professionals in different f

Read More

B2B vs B2C sales jobs

When making the decision to pursue a career in sales, it's important to try and understand up front what industry you want to work in. Traditionally, sales professionals work in two industries, business to business sales (B2B) and business to consumer sales (B2C). Chris Newsham, Associate Director o

Read More

I'm Robert Walters Are you?

Come join our global team of creative thinkers, problem solvers and game changers. We offer accelerated career progression, a dynamic culture and expert training.