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Expanding horizons: A guide to growing your business in Mainland China

Why Mainland China is a prime destination for business expansion

China, the world’s second-largest economy, continues to be a key driver of global growth. Recent government initiatives, such as the Foreign Investment Law, the expansion of Free Trade Zones, and streamlined digital business registration systems, are making it easier for foreign businesses to enter the market. These reforms are steadily reducing barriers and creating a more welcoming environment for international investors.

Despite recent fluctuations in foreign investment utilisation, sectors like high-tech industries and e-commerce services have seen remarkable growth. Additionally, investments from regions such as ASEAN, Japan, and the UK have surged, reflecting Mainland China's evolving appeal to global investors.

This guide provides essential insights into navigating Mainland China's dynamic business landscape and leveraging its rich pool of local talent. By understanding the opportunities available in this thriving market, businesses can confidently plan their expansion strategies and position themselves for long-term success in one of the world’s most influential economies.

Your essential guide to navigating the business ecosystem in Mainland China

Whether you are exploring company formation in Mainland China or identifying key opportunities to drive growth, having the right insights at your fingertips is essential for making informed decisions. Our comprehensive e-guide, "Expanding horizons: A guide to growing your business in Mainland China", equips HR and business leaders with actionable strategies to unlock success in this promising market.

Our comprehensive e-guide provides actionable insights into key areas such as:

  • Understand the market landscape and uncover business opportunities in Mainland China
  • Explore the talent landscape across different regions and industries in Mainland China
  • Discover key considerations for investing in Mainland China, supported by organisational and professional insights to inform workforce planning and talent acquisition
  • Gain insights into the optimal timing for market entry by aligning expansion plans with fiscal cycles and industry trends


Ready to start a business in Mainland China? Download the e-guide today to gain the insights you need to confidently navigate Mainland China’s evolving business ecosystem and position your organisation for sustainable growth. For further discussions on the market or to address specific inquiries about expanding your business into Mainland China, feel free to contact us directly. 

Download the Business Expansion in Mainland China e-guide today
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Chloe  Wang

Chloe Wang

Marketing, Suzhou

With her solid experience and industry knowledge, Chloe specialises in B2B industrial commercial positions recruitment, such as Sales & Marketing, Services, Sourcing & SCM.

Sihui  Lei

Sihui Lei

Sales, Shenzhen

Sihui leads the Commerce division in Southern China, covering Financial Service, Supporting functions, Sales & Marketing and Supply Chain.

Sophia  Zhang

Sophia Zhang

Accounting & Finance, Tech & Transformation, Suzhou

With 14 years experience, Sophia leads the Commerce Finance & IT division in Suzhou, specialising in recruiting high-end positions for industrial enterprises.

Linva  Wang

Linva Wang

Tech & Transformation, Shenzhen

Linva leads the Tech and Engineering team in Southern China and is a specialist of helping clients to achieve business growth, leadership training and development.

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FAQs

  • Who is the business expansion e-guide for?

    This e-guide is designed for HR professionals, business leaders, and decision-makers exploring opportunities to expand their operations into Mainland China. It’s particularly valuable for those seeking insights into market conditions, talent availability, and strategic hiring practices.
  • How were the data and insights in this e-guide gathered?

    Data for this e-guide was compiled by Robert Walters’ Market Intelligence team, complemented by survey insights from professionals across the ASEAN region. To learn more about the solutions our Market Intelligence team can provide, contact us at talentadvisory@robertwalters.com or visit us at www.robertwalters.co.th/our-services/recruitment-market-intelligence.html

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